Tiger Balm Poster - One Day in the Bay

The new Tiger Balm poster portrays a day in Halong Bay with the James Bond crew. Translated as ‘descending dragon’, Halong Bay is dotted with thousands of limestone islands jutting out of the calm emerald waters and standing triumphant against the sky. A day in Halong Bay can be spent cruising, kayaking, squid fishing or simply marvelling at this gift from Mother Nature.

The Tiger Balm art print series was launched as a result of a collaboration between Vietnam-based illustrator, Cella Marcy and the Vietnamese travel journalist, Nga Hoang. The series was born to pay tribute to the legendary Asian medicinal brand that almost every Asian kid grew up with. Upon its arrival in Vietnam, Tiger Balm and its iconic white tiger brand image is known as “Hoạt lạc cao”. The collaboration is an attempt at reviving the heritage brand image of Tiger Balm. The series aims to represent the tiger as the symbol of the Asian power.